In today’s economic climate, entrepreneurs and companies need to please an increasingly uncomfortable customer. Why?
Research shows that consumers have become more sensitive, more particular and more judicious in how they spend their money.
Customers have less money to spend and they know their power. If you want to keep them, you need to pay just as much attention to your customer service as you do your sales effort – if not more. The statistics are pretty enlightening. Seventy-four percent will leave a place of business – without buying anything – if they don’t like the demeanor of the person who greets them.
Here are a few tips for providing better service:
Remember that your customer is a person first, a transaction second. We espouse that because people have a biological need for community, when you treat customers in a friendly and personal manner, you build loyalty.
Pay attention to your mood and learn to manage it. Good customer service depends on your ability to create a positive relationship so that customers are inspired to come back. If you’re in a lousy mood, think about three things in your life for which you’re grateful – perhaps your excellent health, your children or a unique talent that you have. It’s one of the easiest ways to turn around a bad attitude.
Take off your magnifying glasses. When you’re focused on the big picture – like the fact that you want to develop a longterm, profitable relationship with every customer – it becomes much easier to serve them at the highest levels.
What do you think? Are you doing everything you can to keep every customer connected and coming back?
written by Lori Jo Vest for www.whosyourgladys.com
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