Businesses that excel at customer service tend to weather tough times the best. That’s no surprise. What may surprise you is how inexpensive it can be to ramp up your company’s service excellence. If your company is working leaner with little reserves to go toward training, you can still have a massive impact that will increase repeat and referral business. It’s often the small, subtle changes that produce the biggest results. Here are a few low to no-cost ways to improve your customer service.

• Notice what’s going right. Describe and highlight your staff’s “fine moments” with customers and you’ll find that there are more fine moments to describe.

• Treat your employees with the same respect, and positive regard that you want them to give your customers. What happens on the inside of your company will eventually show up on the outside.

• Make continuous learning a part of your weekly plan. There is a wealth of free information on the internet. You’ll find tons of helpful content on YouTube by typing in “customer service.” Consider ending your weekly staff meetings with five minutes set aside to read helpful customer service blog posts, watch YouTube videos, or read passages from great business books. Then, ask your staff how that information could be applied with your customers.

• Lower your stress. That may sound like a selfish thing to work on. It isn’t. When you’re tense, your customers and staff are negatively affected. Take short sanity breaks throughout the day to redirect stressful thoughts into resourceful thinking. It doesn’t cost anything though it can make a world of difference. Listen to relaxing music, take a walk, or read inspiring quotes from business leaders you admire to help shift your mood.

• At the end of each customer interaction ask, “How can we make your next experience with us even better?” Then use that feedback to make improvements.

• Encourage every employee to do a private end-of-day review. To do the review, sit quietly and look back over the day. Ask yourself three questions:

1. “What went right today?”
2. “What would I do differently next time?”
3. “What do I appreciate about my customers?”

These are only a few of many small, inexpensive ways you can make a big difference in the quality of the customer experience.

What do you think? Do you have a quick tip to share? Please post a comment below.

written by Marilyn Suttle on www.whosyourgladys.com

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